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🟢 High-quality Product Design

Building Design Solutions
from: 0 → 1, Scaling to 100 🚀

I design SaaS, B2B, & AI products from 0 → 1, helping teams turn complex ideas into clear, high-quality products built for growth.

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Years of Experience

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Hours of Expertise

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Clients Across Industries

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Iterations to Perfection
About Me

Designing for Users,
Delivering for Businesses 🎉

Hi, I’m Rido Hendrawan, a Product Designer and Design Lead with 5+ years of experience partnering with SaaS, B2B, and AI startups to go from 0 → 1 and grow with confidence. I work closely with founders, product teams, and stakeholders to turn complex ideas into clear, high-quality products that support real business outcomes.

My work focuses on product strategy, UX systems, and cross-functional collaboration. Aligning business goals, technical constraints, and user needs into scalable product experiences. I’ve led end-to-end design across multiple products and teams in Southeast Asia, helping companies ship faster, stay aligned, and build products designed for long-term growth.

PRODUCT DESIGN

Ideas Brought to Life ✨

BRANDING & UIUX

Designing Clarity & Identity 💫

Case Studies

Problems Solved, Stories Told 🔍

What People Say Client Feedback Reviews Testimonials & Kudos Professional References Words of Appreciation

What I Do

What I Do

Product Design

Design SaaS and AI products from 0 → 1 to scale, creating clear, usable experiences that support growth and long-term product evolution.

Web Design & Development

Design and build high-performance websites using modern tools like Figma or Framer on clarity, speed, and conversion.

Research & Product Strategy

Uncover user needs and product opportunities through research, discovery, and analysis to guide confident product decisions.

Design Systems

Create scalable design systems and UX foundations that keep products consistent, efficient, and easy to build as teams grow.

Marketing & Sales Materials

Design clear, compelling materials that communicate product value pitch decks, landing pages, and product showcases.

Prototyping & Validation

Create interactive prototypes to test ideas, validate flows, and align teams before development.